Product launch stage
Format · 01 · High Impact

Product Launch.

Reveal your next big thing on a stage built for attention. Immersive staging, brand-ready spaces, hospitality and presentation technology — for product launches, reveals, demos and media moments.

Capacity50 – 199 guests
Best forReveal · Demo · Press
StageLED · 24×3.5m
BroadcastLivestream-ready

Two destinations · one producer team

Plan your product launch in this city.

Frankfurt's financial district or Berlin's tallest tower. The producer model is the same; the room and the skyline are not.

Format · 01

Make your product impossible to ignore.

Product Launch is the loudest moment in the corporate calendar. It demands a stage that competes with the product — and a room that turns press, partners and investors into believers in 90 minutes.

SPARK combines an immersive keynote stage with demo zones, brand spaces, dining and media-ready production. One producer holds the entire arc — from arrival to reveal moment to the post-event broadcast clip your CMO will share for the next six months.

Experience flow

How the day moves.

Indicative · adjusted to brief

01

Welcome

Branded entrance, registration, photo wall, press handling.

02

Keynote

Headline stage, narrative arc, immersive AV, speaker support.

03

Reveal

The moment itself — controlled lighting, cue stack, hero shot for camera.

04

Demo

Hands-on product zones, expert hosts, branded environments.

05

Networking

Drinks reception, partner mingle, press one-on-ones.

06

Dinner

Optional gala or curated tables — extending the news cycle.

What SPARK provides

Built for the format.

StageKeynote stage

LED wall, cinematic lighting, speaker timer, cue-driven reveal moment.

DemoDemo zones

Modular product environments, branded vignettes, ambient sound.

PressPress & partners

Dedicated press riser, interview suites, embargo-friendly flow.

BroadcastLivestream-ready

Multi-cam capture, livestream encode, clip-ready recording.

BrandBrand spaces

Signage, lighting wash, branded entrance, photo opportunities.

HospitalityCurated catering

Reception bites, paired drinks, optional gala dinner.

Modular add-ons
Livestream + recording Branded entrance Demo booths Speaker green room Gala dinner Press kit room Photographer + edit Hybrid moderation
Chef-led dining at SPARK
Dining & Hospitality

The day ends at the table.

Every format closes with hospitality — chef-led catering on the floor, a walking dinner between sessions, or a seated dinner at The Ember. One producer holds the room, the kitchen and the wine list together.

Breaks
Coffee & healthy stations
Lunch
Flying · buffet · business
Dinner
Seated · family style
Reception
Cocktails · finger food
Start your event

Plan a launch.

Tell us the shape of the moment. A producer will respond within one working day with a tailored proposal.

  • 50 – 199 guests
  • Frankfurt or Berlin
  • One producer · one contract

Begin enquiry

Tell us the shape of the occasion. A producer will respond within one working day with a tailored proposal.

Begin enquiry →
Six event formatsCompare adjacent options.
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